Google Local Page Category ToolThe new Google My Business Dashboard has removed the ability for adding custom categories. In order to find ideas for your business categories, you have to manually type in business-relevant keywords in order to select the best category. Entering business categories is an important step in creating your local business listing.
Google uses category info when deciding which businesses to display for particular searches. It will not display a business that is uncategorized or miscategorized for particular sets of keywords. This usually happens among keywords and phrases that are very competitive, especially location-based key phrases, where there are already a number of businesses associated with a particular category that might satisfy what the searcher is looking for. Organic search results with the Google Local 7-pack is a prime example of this.
|Google Local 7-pack Search Results|
|Google My Business Category Selection Form|
|Google Places for Business Category Tool|
1. Using your favorite browser, go to http://blumenthals.com/Google_LBC_Categories.
2. Enter your main product or service then click on the "Search" button.
3. Take note of the category results. Select the best matches for your business type.
4. Enter related names / synonyms for your products or service then click on the "Search" button again.
Categories count in Google Plus Local Business listings. Think of the keywords a searcher would use in order to find your business listing. Having the right list of categories is important for a Google Plus Local Business listing. The categories in which you place your business in for the Google+ Local Business Listing are critical to being found for the types of terms people typically use when searching in Google for your kind of business.
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